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Priceless Global Privacy Notice

Effective Date: 14 June 2024


Mastercard International Inc., Mastercard Europe SA and their affiliates and other entities within the Mastercard Group of companies (collectively, “Mastercard”, “we”, “us”, or “our”) respect your privacy. 


This Global Priceless Privacy Notice (“Privacy Notice”) applies to our processing of Personal Information in the context of Priceless solutions for which we act as a data controller (“Priceless Services”). Our Priceless solutions give eligible cardholders the opportunity to access experiences, enter prize draws and take advantage of other promotional offers and relevant content (collectively “Offers”). They include our B2C Priceless website (https://www.priceless.com/) and our B2B Priceless solutions.  


Please note that when we process Personal Information on behalf of and under the instructions of our business customers in the context of some of our B2B Priceless solutions, we act as a data processor and the processing of your Personal Information in these contexts is not governed by this Privacy Notice. Similarly, when a merchant processes your Personal Information to provide you with a specific Offer, they are the data controllers for their processing of your Personal Information. Please refer to their respective privacy policies for more information regarding the processing of your Personal Information in these contexts. 


This Privacy Notice describes the types of Personal Information we process in in the context of the Priceless Services, the purposes for which we collect that Personal Information, the other parties with whom we may share it, including merchants that provide Offers, and the measures we take to protect the security of the Personal Information. It also tells you about your rights and choices with respect to your Personal Information, and how you can reach us to update your contact information or answer questions you may have about our privacy practices. 


Children and minors (under the age of 18) are not eligible to use the Priceless Services. For more information about Mastercard’s privacy practices in other contexts, please visit Mastercard’s Global Privacy Notice at https://www.mastercard.us/en-us/about-mastercard/what-we-do/privacy.html or other applicable privacy notices.  


Our privacy practices may vary among the countries in which we operate to reflect local practices and legal requirements. If you are a resident in the European Economic Area, Switzerland, the United Kingdom, Turkey or Israel, this Privacy Notice is provided to you by Mastercard Europe SA, which acts as the data controller for the processing of your Personal Information in the context of the controller services. If you reside in the United States, “Section 11. U.S. Privacy Addendum” supplements the information contained in this Privacy Notice for certain states as indicated in that Section.


We May Collect the following Personal Information:


  • Registration information and contact details.
  • Your credit or debit card number (the 16 digit payment card number).
  • Information related to your use of priceless™ collected via cookies and other similar technologies.

We May Use Your Personal Information to:


  • Communicate with you.
  • Provide, improve, and develop priceless™.
  • Ensure safety and security.
  • Send you marketing materials.
  • Provide you with personalised content.
  • Perform data analysis.
  • Enforce our Terms of Use and comply with our legal obligations.

We May Share Personal Information with:


  • Mastercard’s headquarters in the U.S., our affiliates and other entities within Mastercard’s group of companies.
  • Our service providers acting on our behalf.
  • Other participants in the payment ecosystem, including payment card issuers, acquirers, and merchants.
  • Third parties for fraud monitoring and prevention purposes, or other lawful purposes.
  • In the event of a sale or transfer of our business or assets.

Depending on your country, you may have the right or ability to:


  • Opt-out of receiving marketing communications.
  • Make some choices regarding the use of cookies.
  • Opt-out of, or limit the use of, your browsing behaviour being used for online behavioural advertising purposes
  • Access your Personal Information, rectify it, restrict or object to its processing, or request its deletion.
  • Receive the Personal Information you provided to us to transmit it to another company.
  • Withdraw any consent provided.
  • Where applicable, lodge a complaint with your Supervisory Authority.


You can exercise your rights to the extent permitted by law as described in the “Your Rights and Choices” section, by clicking “Learn more”.

We may transfer your Personal Information outside of your country, including to the United States, in compliance with our Binding Corporate Rules and other data transfer mechanisms.

We maintain appropriate security safeguards to protect your Personal Information and only retain it for a limited period of time.

You may choose to use certain features for which we partner with other entities that operate independently from Mastercard.

The Priceless Services are not directed to or intended for children under the age of 16. However, Mastercard may process Personal Information about children below 16 years of age with the parent or guardian’s consent or based on another legal basis in accordance with applicable law. If you learn that Mastercard is processing children’s Personal Information in violation of this Privacy Notice, then you may alert us at privacyanddataprotection@mastercard.com

This Privacy Notice may be updated periodically to reflect changes in our privacy practices.

You can e-mail us at privacyanddataprotection@mastercard.com. If you are located in the EEA or Switzerland, you may submit your request to exercise your rights to your Personal Information on Mastercard’s “My Data Center” Portal.


Mastercard International Inc. is the entity responsible for the processing of your Personal Information; however, if you are located in the EEA or Switzerland, Mastercard Europe SA is the entity responsible for the processing of your Personal Information.


If are located outside of the EEA or Switzerland and you have any questions, comments, or complaints about this Privacy Notice or our privacy practices, or if you would like to exercise your rights and choices, please e-mail us at privacyanddataprotection@mastercard.com, or write to us at:


Global Privacy Officer

Mastercard International Incorporated

2000 Purchase Street

Purchase, New York 10577



If you are located in the EEA or Switzerland, you may submit your request to exercise your rights to your Personal Information on Mastercard’s “My Data Center” Portal as of 25th May 2018, or e-mail us at: privacyanddataprotection@mastercard.com; or write to us at:


Data Protection Officer

Mastercard Europe SA

Chaussée de Tervuren 198A

B-1410 Waterloo