Elizabeth and our concierge team would be delighted to assist you.
Uncover secrets of London's legendary Fortnum & Mason department store
Join the Red Coats for an Insider's journey through the iconic store, and enjoy afternoon tea
More...The Experience
Step behind the scenes at Fortnum & Mason, one of Britain's most cherished department store. Begin with refreshments in The Boardroom before being welcomed by Fortnum's iconic Red Coats for a private tour. As you explore five floors, you'll hear stories, traditions and lesser‑known details drawn from more than 300 years of history, offering a rare insight into life behind the counter at Piccadilly. Your visit concludes with a classic afternoon tea in the Tasting Room, served with champagne or sparkling tea. Before you leave, enjoy a US$68 Fortnum & Mason gift card - great for selecting something special for friends, family, or yourself. Exclusively for Mastercard cardholders.
What's priceless
Stepping into Fortnum & Mason's past through the voices of its present.
The highlights
- Discover the rich history of Fortnum & Mason, guided by those who know this British gem best
- Enjoy tea, coffee and pastries in the historic boardroom, followed by a private tour of all five floors led by the iconic Red Coats
- Savour a traditional afternoon tea with champagne or sparkling tea in the Tasting Room
- Take home a treat with a US$68 Fortnum & Mason gift card, redeemable in‑store on the day
Details
- Priceless experiences are reserved for Mastercard cardholders
- Experience takes place at 10 a.m. on several dates between 27 February 2026 and 30 October 2026
- Experience must be booked at least 7 days in advance
- Afternoon Tea is a set menu and is subject to change depending on the day. There are vegan, vegetarian and gluten-free options available
- 12 tickets available for each event date. Tickets are provided, on a first come, first served basis
- Cardholders may may purchase a maximum of 4 tickets
- Price listed is for 1 person
- By clicking "Add to cart", you agree to all our Terms of Use and Terms & Conditions
- Limited to 4 per person, subject to possessing a valid email
Fine Print
- This experience is non-refundable upon purchase, unless otherwise noted
