OffTheCoal is a cinematic "passion project" that merges 1920s Art Deco with a steampunk aesthetic. Under the culinary direction of Michelin-background Chef Sebastiano Campanelli, the menu focuses on "The Flame Within," featuring large sharing plates and precision fire-cooking. Famous for its 24-hour smoked pastrami and playful "golden ticket" carnival touches, it offers a high-fashion, immersive experience that feels more like a themed movie set than a traditional restaurant.