Sebastián Yatra is a Colombian singer and songwriter. He began as a Latin pop artist and has recorded many ballads but has released several successful reggaeton singles. Yatra is noted for his romantic lyrics, melding traditional lyricism with modern reggaeton influences. He rose to prominence in Latin America in 2016 when he released the hit Traicionera followed by Robarte un Beso. He then released the album Fantasia including, the lead single Un Año. He received continued success collaborating with Daddy Yankee, Natti Natasha, and the Jonas Brothers on the bilingual single Runaway.​ This year, he is nominated for Best Pop Song for Adios.