Mastercard and Live Nation Partner to Bring Live Music Benefits to 100 Million Fans Around the World
Mastercard is teaming up with Live Nation to enable presale tickets, premium seats, and unforgettable priceless experiences
Live Nation
11/02/2023
We all remember our first music concert. Being among thousands of people, dancing and singing along to our favorite tunes. There’s a magic to live music that simply can’t be duplicated. The moments of connection between an artist and their audience, between the fans themselves, they are all at once authentic, exhilarating, and deeply moving. They are, in a word, priceless.
As Mastercard unveils its new partnership with Live Nation, those magical moments are about to become easier to experience for millions of music fans across Europe and Asia.
By teaming up with the world’s largest live entertainment company, Mastercard can offer cardholders in 19 markets across Europe and Asia unique and convenient new ways to enjoy their favorite artists live and in person.
Beginning January 1, access to presale tickets, premium seats, and unforgettable VIP experiences for some of the most highly anticipated performances will all be available on priceless.com. And to make the music even sweeter, the partnership will support the Priceless Planet Coalition. Every time cardholders purchase presale tickets to a concert, they’ll be empowered to donate to its mission to restore 100 million trees in the world’s most threatened forests.
The partnership is the latest in Mastercard’s longtime support for the performing arts. In addition to sponsorships of the GRAMMY Awards®, Latin GRAMMY Awards® and BRIT Awards, Mastercard has created countless innovative priceless experiences connecting fans and artists.
As Mastercard’s support for music grows, so do the opportunities to enjoy it like never before. Visit priceless.com after the new year to see all the exciting new ways you can embrace your love of live performances—and make more once-in-a-lifetime musical memories in 2024.
