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Chocolates produced at La Fabbrica del Cioccolato di Guido Gobino with laboratory logo.

Set off on a sweet family adventure into the world of chocolate

Learn how chocolate is made, take part in fun activities for both kids and adults, and taste delightful pralines

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Laboratorio Guido Gobino Map it

Subtotal US$69*

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*The price shown is an approximate conversion. You will be charged in the local merchant’s currency at checkout. Other currency conversion and bank fees may apply.

The Experience

​Make your kids' dreams of chocolate come true—and satisfy your own sweet tooth—on a visit to a working chocolate laboratory, and have fun with your family while learning how this delightful treat is made. First, you'll tour the renowned Guido Gobino chocolate factory and see where the roasting, refining, and moulding takes place. Then, the kids will explore the magic of fresh ingredients through touch and scent, while the adults awaken their senses with a 'Sensory Box' designed just for this experience. Finally, you'll all delight in a tasting of Gobino's finest pralines. Exclusively for Mastercard cardholders.

 

What's priceless

 

Sharing your children's excitement as they playfully discover the secrets of chocolate making.

 

The highlights

 

  • Spend the day at the Gobino factory, together as a family, on a tour designed with kids in mind
  • Witness the chocolate-making process, from bean selection to final creation
  • Explore the different steps of chocolate production inside the factory
  • Immerse yourselves in unique multisensory experiences tailored to kids and adults
  • Savour a delicious selection of Gobino's finest pralines

Details

  • Priceless experiences are reserved for Mastercard cardholders
  • Experience is valid for participants 6 years old and older; participants under 18 must be accompanied by an adult
  • Experience is available from September 1st to November 15th 2026
  • Experience is available from Tuesday to Friday, from 11:00 AM to 1:00 PM
  • Experience must be booked at least 15 days in advance
  • Experience is for a minimum of 2 and a maximum of 4 people
  • Price listed is for 2 people
  • Experience is not available in July and August
  • During the visit, protective equipment will be provided, including gowns, masks, hair covers, and shoe covers
  • Experience is available in English and Italian
  • Please note that the experience is subject to confirmation by the provider. Once official confirmation is received, your booking will be finalised and we will contact you with all the necessary details and instructions. The experience amount will be pre-authorized on your payment card, and the funds will be held until the requested date is confirmed

Fine Print

  • This experience is non-refundable upon purchase, unless otherwise noted