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Close-up shot dish comprised of yellow pasta with mussels and a creamy sauce with sprinkled spices, served at L'Erba del Re.

Tour a Parmigiano Reggiano farm and indulge in a sumptuous meal

Tuck into fine Italian cuisine with wine pairings at the chef's table in the kitchen and relish rare chef interactions

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L'Erba del Re Map it

US$397 per person (US$793 per pair)*

*The price shown is an approximate conversion. You will be charged in the local merchant’s currency at checkout. Other currency conversion and bank fees may apply.

The Experience

Step into the heart of Italy's glorious gastronomic traditions with a tour of a renowned Parmigiano Reggiano farm and a six-course meal at Michelin-starred L'Erba del Re in Modena. You'll begin with a private tour of the farm, where you'll uncover this iconic cheese and sample it at various stages of aging. Then, you'll continue your epicurean adventure at L'Erba del Re, helmed by heralded chef Luca Marchini in Piazzetta della Pomposa, one of the city's most picturesque squares. You'll be welcomed at a sought-after table set inside the kitchen for a six-course tasting menu crafted around Parmigiano Reggiano steps away from your seats, with each dish thoughtfully paired with regional wines. Plus, you'll have the chance to meet the chef and get insights about each dish and his passion for culinary artistry. Exclusively for Mastercard cardholders.

 

What's priceless

 

Tasting world-renowned cheese fresh from the farm.

 

The highlights

 

  • Explore a Parmigiano Reggiano farm with guided tastings of the cheese at different ages
  • Revel in a six-course tasting menu at the chef's table in the kitchen of Michelin-starred hot spot L'Erba del Re
  • Delight in creative Italian cuisine paired with regional Italian wines
  • Meet chef Luca Marchini and gain insight into each dish

Details

  • Priceless experiences are reserved for Mastercard cardholders
  • Available to Mastercard cardholders, globally, aged 18+ only
  • Available to book from the date first published on the priceless.com website until 23:59 CET on Saturday 31 January 2026
  • Booking dates are subject to availability and packages must be taken by Saturday 28 February 2026
  • Experience must be booked a minimum of 2-weeks in advance
  • Each Package is for 2 persons and cardholders can purchase up to 3 Packages (a maximum of 6 persons) to be redeemed at any one time (all attendees must be aged 18 or over on the date of the experience) and includes the following:
    • An exclusive tour to one of the renowned Parmigiana Reggiano cheese farms, with a guided tasting of the various aging stages of Parmigiana Reggiano
    • A 6-course tasting menu based on Parmigiano Reggiano
    • Curated wine pairings with the tasting menu
    • You'll be seated at the Chef's table in the kitchen, while Chef Luca Marchini takes you through the tasting menu
  • Cardholders must email mastercard-priceless@jre.eu and quote 'Priceless' with a preferred date, and package you wish to book for this experience. Any activity beyond this point will be governed by the JRE Terms of Service and Privacy Notice

Fine Print

  • This experience is non-refundable upon purchase, unless otherwise noted
  • Alcohol abuse is dangerous for your health