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Chocolates produced at La Fabbrica del Cioccolato di Guido Gobino with laboratory logo

Explore an acclaimed chocolate laboratory and taste its famous pralines

Enjoy an exclusive private visit to the Guido Gobino lab, uncover its secrets, and test your senses in a fun challenge


Laboratorio Guido Gobino Map it

Subtotal US$215*

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*The price shown is an approximate conversion. You will be charged in the local merchant’s currency at checkout. Other currency conversion and bank fees may apply.

The Experience

Embark on an exclusive private visit to the Guido Gobino chocolate laboratory. You'll discover the secrets of artisanal chocolate production, from the roasting of cocoa beans to the meticulous packaging process, as you explore the famous Turin chocolate factory known for its attention to detail and world-class ingredients. You'll also engage in a multisensory analysis of ingredients and challenge your loved ones to identify products in a fun blindfolded scent test. Plus, you'll indulge in a taste of Gobino's finest pralines. Exclusively for Mastercard cardholders.


What's priceless


Going behind the scenes at Gobino's famous lab and tasting its extraordinary chocolates with your favourite sweet tooths.


The highlights


  • Enjoy an exclusive private visit to the Guido Gobino chocolate lab
  • Gain insight into the secrets of artisanal chocolate production
  • Test your senses in a blindfolded product-sniffing challenge
  • Taste a variety of Gobino's finest pralines


  • Priceless experiences are reserved for Mastercard cardholders
  • Experience is available only in English
  • Experience is valid for participants of all ages, participants under 18 years old must be accompanied by an adult
  • Experience is available from 1 April through 30 June 2024 on Thursday and Friday from 11 a.m. to 1 p.m.
  • Experience must be booked at least 15 days in advance
  • Price listed is for a group of 4 people
  • To book the experience, simply click 'Add to cart'. You'll receive a confirmation e-mail. In the following days, you'll receive an email from our customer service providing the contacts to arrange the date of the experience directly with the partner
  • By clicking "Add to cart", you agree to all our Terms of Use

Fine Print

  • This experience is non-refundable upon purchase, unless otherwise noted