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The story of Anastasia Beverly Hills began with a salon where its founder, Anastasia Soare, focused on shaping the eyebrows of supermodels like Cindy Crawford and Naomi Campbell. Working as an esthetician in various beauty salons in Beverly Hills, Anastasia developed her own technique for perfecting the eye area, based on the Golden Ratio and combined with skincare methods.

After developing her own line of makeup products dedicated exclusively to enhancing the appearance of eyebrows - the first of its kind in the industry - Anastasia's business quickly expanded. The brand diversified its product range by creating categories for contouring and made its mark in the world of makeup. Today, the brand is a leader in the beauty industry, widely acclaimed and influential on social media.