Under Armour
Under Armour started up in 1996 and is one of the global leaders in producing sporting equipment. The brand was created in Baltimore USA by Kevin Plank, a former american football player, with the goal to produce sporting equipment for both professional and amateur athletes looking to enhance their performance.
Under Armour focuses on all stages of an athlete's life: training, competing and recovering. Therefore, the equipment is made from materials featuring special properties, to allow for improvements in stamina and recovery speeds, a crucial stage in growing performance.
The brand has always been dedicated to the mission to help athletes get better through passion, design, endlessly chasing innovation and permanently revolutionizing the sporting equipment market.
