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HOPE creates contemporary yet timeless fashion, for us, style comes before gender. All our garments are labelled with both men's and women's sizes to encourage our customers to explore our full assortment. There's truly no reason why anyone today should feel limited by old fashion conventions.

HOPE's design aesthetic is honest and direct, with a strong focus on tailoring and attention to detail.

Over the years, HOPE has received numerous awards and nominations and is today one of the leading fashion brands in Sweden. We continue to create iconic garments that makes HOPE an inspiring voice and a creative force within fashion.