Floristry by the Art of Living
The concept behind the brand is to bring out the similarity between cycle of flowers, and life: living in the moment to its fullest ("Carpe Diem"), accepting whatever the situation brings ("Embrace Change"), and taking life as it is neutrally ("It is what it is"). There is an order in nature, a cycle in the lifespan of flowers, just as it is in life: be in the moment, observing the changes and flow in life, as it is the only thing that is constant, and embracing life with an open-mind. If you place the flowers into different vases according to your feelings and place them around the space, you will be able to enjoy the subtle changes and beauty of flowers throughout the cycle.
