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Oobi is an Australian girl’s clothing & swimwear label for ages newborn to 12, designed by Alexandra Riggs since 2002. Since 2011 Oobi has run a one-for-one charity program and Oobi works together with ethical manufacturers, earning a 5 star Good On You rating. Oobi’s ethos is “Let Them Be Little” and they work with ethical principals and a considerate approach and pursuit of all things beautiful. Voted Australia’s Favourite Kids Fashion Label 8 years running.