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From its opening in 2015, Raclette NYC has been a culinary and social media phenomenon, introducing a centuries-old Alpine tradition to the world with a modern twist. Critical acclaim from media outlets like the New York Times, Wall Street Journal, and New York Magazine helped bring Raclette NYC to the attention of an intrigued public. The resulting customer-generated videos of its dishes being covered with melted cheese, scraped tableside straight off giant wheels generated hundreds of millions of views on social media.