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Discover Italian Excellence: Enjoy a virtual visit to a luthier's studio

Peer inside his "laboratory" as Marco La Manna shares his passion for crafting jazz guitars


The Experience

Follow "Italian Excellence" and begin a virtual journey to discover the secrets behind ancient crafts. The eighth episode is about Marco Lamanna, Luthier. In his suggestive laboratory-museum inside an old mill in Dovera, Marco gives new life to wood by building and restoring musical instruments. He is passionate about jazz guitars, the production of which requires about 200 hours of work: from the choice of wood to the final touches to improve their playability. Exclusively for Mastercard cardholders.


What's priceless


Learning how fine musical instruments come to life in the hands of an Italian master.


The highlights


  • Virtual tour of Marco Lamanna laboratory-museum in Dovera, near Cremona, cultural center for violin makers from all over the world
  • See how wood gets transformed and acquires a new life by becoming a musical instrument, through the hands of Marco


  • The experience is reserved for Mastercard cardholders.
  • The experience is free of charge and includes a 5 min (approx.) video. The video is in Italian with English subtitles.
  • The video is available on Mastercard's YouTube channel.
  • Please click on "Book here" to view the video on YouTube.
  • Any non-personal use is prohibited, as are sharing, publishing on any medium, or forwarding in any form including digital (eg, by e-mail). In any case, any use, distribution, modification and/or resale of the videos for direct and/or indirect commercial and/or promotional purposes is prohibited.