With its rich history, breathtaking landscapes and its beautiful capital of Vienna, Austria is one of Europe’s top tourist destinations as confirmed by the more than 43 million tourists who visited Austria in 2017. As of the 20th of November, Mastercard cardholders can now enjoy the best of Austria's addition to the world of Priceless Cities.
Priceless Austria experiences are accessible both to locals and travelers and range from cultural events to exceptional sporting events and culinary highlights. Once registered on priceless.com, one can lose their breath on a helicopter flight over the world’s most spectacular downhill Alpine Skiing track on the morning of the famous Kitzbühel Hahnenkamm races; visit the start hut of the skiers just before the race begins and gain access to the Mastercard Lounge; buy tickets to the sold out New Year's Eve Ball in the Presidential Palace, complete with VIP treatment; or experience Vienna like a local with an Urban Adventures tour.
We were happy to celebrate the launch with 300 friends at the iconic Garden Palais Liechtenstein in Vienna, and we're looking forward to sharing the same excitement with our cardholders around the world. Enjoy a sneak peek below to see how you can Start Something Priceless in Austria: