Discover the Italian excellence: the finest fabrics of Lanificio Piacenza 1733 mill

Join CEO Carlo Piacenza for a virtual trip inside the storied, family-run Lanificio Piacenza 1733 mill in Pollone, Italy. Here, fabrics like cashmere and wool used by the world's most iconic fashion brands are produced through a meticulous process you'll get to see and hear about firsthand


If you've ever wondered where the world's most popular high-end fashion brands source the fabulous fabrics for their dreamy designs, look to the Italian province of Biella, where one family has been producing lush cashmere, wool and other finest fabrics such as vicuña, alpaca and baby camel, since the 1600s. These days, their wares are made in the Lanificio Piacenza 1733 mill by its 250 employees, and CEO Carlo Piacenza, part of the family's 14th generation, together with his sons Vasily and Ettore, helms the artisanal team with an eye toward sustainability while also preserving processes of the past. Now, in an exclusive video, Carlo takes viewers behind the scenes into the storied wool mill to get a glimpse of how the extraordinary textiles are crafted.


The company has been influencing haute couture for centuries, thanks in part to Carlo's predecessors exploring extensively and finding fabrics from all over the world: the Himalayas, Peru, Mongolia. As Carlo explains, the textile industry thriving in Biella has everything to do with geography, as the area has access to what industry insiders call "sweet" water, named for being free of limestone, that comes from the nearby Oremo stream. This special water plays a pivotal part in producing the company's fine products.


Today, the Pollone, Italy, mill is where these raw materials are selected and then put through a meticulous process.


First, fabric chains are created to make the weft. Then, the weft is inserted into a state-of-the-art weaving loom to create the fabric which needs to undergo a detailed inspection to mend, staple, or adjust any impurity or defect that may have appeared.


Next, the fabric gets washed and degreased before the crucial process of fulling takes place, where the fabric gets raised and the yarn is extracted from it. Once the fabric is fulled, it gets moved to the final step known as carding, where dried thistle flowers are used in an ancient natural method to attain the perfection the brand is renowned for.


As Carlo shares, this technique is still the only way to get the best possible raising on cashmere or wool, despite all the modern advances in textile-making technology. It requires skill, care, and constant attention, and the thistles have to be replaced every 48 hours to maintain their carding precision. Because of the thistle flower's significance in the brand's cashmere production, it was adopted as the family symbol and appears on the company logo.




Check out the virtual tour of the Lanificio Piacenza 1733 mill and hear from its passionate CEO, Carlo, the inspiring story of how the company supplies the world's most influential fashion houses with the sustainable fabrics that fuel their designs.