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We look forward to delighting you.

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  • Restaurant, bar, roof terrace, and priceless experiences at the top of São Paulo's Historic Downtown.

    More than a new space in São Paulo's historic center, a connection between you and Brazil's cultural richness. A multi-sensory and vibrant place. From the dishes to the drinks. From the reception to the ingredients. From the neighborhood to the look.

    Feel what is priceless.

  •   Our Environments: 

    Live a pulsating experience of flavors, aromas, sounds and connections, in São Paulo’s Historic Downtown. A space open to all, mixing plenty of Brazilian-ness with restaurant, bar, brewery, coffee shop, technology, music, culture, and art.

  •   Ambassadors

    You will discover a new way to be amazed by a team of ambassadors who seek inspiration straight from the source, travelling around the country and giving new meaning to our mixtures.

  •   Expeditions

    To create unique and ever-changing flavors in various Priceless environments, our experts participate in thematic expeditions, exploring their creativity to the maximum and discovering new ingredients, blends, and cultures from each region in Brazil.

    The result is the creation of unique menus, products, and contents.

    As the opening season, Sertões (The Backlands).

    One of the most complex and fascinating regions in Brazil. A place where ingredients go beyond the culinary and are part of people's way of being. Rich in flavors, stories, and traditions. Now, translated into unconventional dishes, drinks, sounds and art.


    Click here and come to live up all these senses.

Sertões - Às margens do Rio São Francisco - Teaser

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