Owned by renown Croatian fashion designer Aleksandra Dojcinovic and imagined as a brand to suit every woman, regardless of her age or dress size, Lei Lou has grown into one of the most positive business stories in Croatia. Much more than a brand dedicated to dresses, it has delivered whole new philosophy of the contemporary Croatian fashion resulting in presence in various countries worldwide. Passion, energy and dedication are drivers in fashion design. Aleksandra Dojcinovic started designing very early, taking her first serious steps as a designer in her teenage years, much before the formal establishment of the brand in 2007.