Dark Matter Coffee™ adheres to a philosophy where quality coffees are sourced based on traceability, innovation, and social responsibility. Sustainability and fair business practices are very important to Dark Matter. While aligning with organizations like Fair Trade Alliance, Rainforest Alliance, or UTZ, help to ensure fair practices, they have also created direct partnerships with farmers in El Salvador, Guatemala, and Mexico. These partnerships have grown to become family, allowing Dark Matter to directly source their beans from the plant to the cup. This sourcing transparency yields fair business practices and unparalleled quality control, a difference that can be tasted in every cup.