In 2006, Blueberry Lifestyle was created by Ulrika Holm, and was based on a vision of a "feel-good-factory", with a holistic perspective on the human and of life. With inspiration from London, N.Y., and L.A., Blueberry would create a new concept of health and healthy food as modern, stylish and inspiring. In December 2006, the ports opened for the first store on Sibyllegatan 15. In 2006, we were unique. Today, we have nine stores in the Stockholm area and a growing catering business. The view on health and healthy food has also changed. Today, it is a matter of course for many to choose organic, eco-friendly food prepared without additives from companies that take responsibility for society and the environment.