Introducing the Priceless Experiences Voice Assistant

Mastercard Priceless Cities

No exciting plans this weekend? No problem! Introducing Mastercard’s first-ever voice assistant for smart speakers: Priceless Experiences. With 75% of US households expected to own at least one smart speaker by 2020[1], and with 74% of Americans prioritizing experiences over products[2], Mastercard has developed the skill for Mastercard cardholders to access unforgettable activities in the cities where they live and travel.


Tell your Amazon Alexa or Google Assistant to “Open Priceless Experiences” and as soon as you hear the Mastercard sonic melody, your journey to finding a once-in-a-lifetime experience in cities like New York, Miami, Los Angeles, Boston and Chicago will begin.


Not quite sure what to ask? Priceless Experiences is sure to help you discover unique experiences to stimulate your passions, inspire your travel, and create connections. If you need some weekend inspiration, say “Ask Priceless Experiences “What’s happening in New York next weekend?”” If you’re looking for travel inspiration, say “Ask Priceless Experiences to spin the globe,” and the assistant will reveal a randomly-selected experience in New York, Miami, Los Angeles, Boston and Chicago. More cities will be coming in 2020.


Once you’ve heard about an experience you like the sound of, your smart speaker will send you the info in your Alexa/Google app and direct you to to book.


Whether you choose to explore a private art collection in Miami’s Design District, go behind-the-scenes at a renowned chocolate factory in LA, or embark on a tour of New York's Grand Central with a historian and dine at Agern, you and those you care about are sure to Start Something Priceless.





[1] Gartner Says Worldwide Spending on VPA-Enabled Wireless Speakers Will Top $2 Billion by 2020, 2016, Gartner

[2] NOwnership, No Problem: An Updated Look At Why Millennials Value Experiences Over Owning Things, 2019, Forbes