MasterCard respects your privacy. This Privacy Notice describes how we process personal data, the types of personal data we collect, for what purposes we use that personal data, and with whom we share it, and the choices you can make about our use of the personal data. We also describe the measures we take to protect the security of the personal data and how you can contact us about our privacy practices.
This Privacy Notice applies to the personal data collected via Priceless Cities only. It does not cover the collection and use of your personal data on any MasterCard branded websites or by your MasterCard Card issuers (e.g., your bank), or any other information or communications that may reference to MasterCard outside the program (e.g., communications from banks, card issuers). For more information about MasterCard’s privacy practices outside the scope of this program, please visit our Global Privacy Notice at www.mastercard.com.
Children and minors (under the age of 18) are not eligible to Priceless Cities.Back to top
Personal Data We Collect And How We Use It
We collect personal data in the context of Priceless Cities. By personal data we mean “any information relating to an identified or identifiable natural person.” The personal data we process is either provided directly by you or collected automatically.Back to top
Personal Data You Provide To Us Directly
The personal data you provide to us directly are processed and used only for the purposes described in this Privacy Notice. The personal data that you provide in the context of Priceless Cities are never obligatory, unless marked otherwise for the purpose of providing you with our services. If you choose not to give some data, this may affect the way you navigate on the Site or the services that we can offer you. Please find below information on how you may provide this data, the types of data you may submit, and how we may use the data.
In order to send you Communications, we use your personal data such as your name and e-mail address. You can, at any time and free of charge, choose not to receive any of those Communications or information by clicking on the unsubscribe link within the e- or by e-mailing us using this link: https://www.mastercard.com/se/consumer/marketing-e-mail-opt-out.html. You can also use the “My Account” section to opt-out from receiving marketing communications or to specify which, if any, marketing communications you would like to receive.
Social media: You may select to "like" an offer via your Facebook account or to "tweet" an offer using Twitter. Social media providers such as Facebook or Twitter are independent from MasterCard, and do not necessarily share the same policy as MasterCard with regard to the protection of privacy. Please verify their privacy policies if you decide to use their services. MasterCard cannot be held liable for any of these social websites' content, use, or privacy practices.
Personalized Services and Recommendations: If you sign up for Marketing Communications, we may use your personal data to provide you with personalized services and recommendations. For example, we may suggest products or other special marketing activities that would be of particular interest to you.
In order to provide you with personalized content and the most relevant offers, content or messages, we will gather the personal data that you have provided directly and the personal data that we have collected automatically in order to create a user profile.
Personal Data We Collect Automatically
We may collect certain information by automated means (e.g., cookies, log-file, web beacons) when you participate in Priceless Cities. The data collected automatically are processed in order to improve the program and to provide you with the best information and services. The information we collect in this way tells us, for example, how many users visited our website and the pages accessed, whether you have visited us before or if you are a new visitor, and helps us to identify features in which you may have the greatest interest. This information also allows us to make improvements and to enhance your experience.
Log files and IP addresses: Log files are web server files (containing information such as the domain name or IP address, URL, the http response code, the website from where you visit us or the date and duration of your visit) that are automatically created when an Internet user visits a site. An IP address is a unique identifier that certain electronic devices use to identify and communicate with each other on the Internet. When you visit the Site, we may collect the IP address of the device you use to connect to the Internet. For example, when you request a page from the Site, our servers log your IP address. In combination with other data, this information helps us to learn what pages are most attractive to our visitors, which of our products most interest our customers, and what types of offers our customers like to see. In addition, log files help us to detect disruptions to telecommunication equipment and to detect abuse of our telecommunication services.
Your Rights And Choices
You have the right to receive information about the data stored about you and to access your personal data by using the contact information provided in the “Contact Us” section below. You may also request at any time that your personal data be rectified, blocked or deleted if it is incorrect, inaccurate or outdated. Following any data request for access, rectification or deletion, we will accommodate your enquiry as required by applicable law. At any time, you may object on compelling legitimate grounds relating to your particular situation to the processing of your personal data by MasterCard, except when otherwise provided by the applicable law. We will not use any technical mechanism to subject you to a decision which produces legal effects and which is based solely on automated processing of data.
If you decide you no longer want MasterCard to process your personal data, at your request we will make information about you anonymous in the database, and any reference to you will be deleted.
You can at any time, and free of charge, choose not to receive Communications or other information about MasterCard products and services from us by using the opt-out option provided in each electronic Communication or information or using the contact details provided in the “Contact Us” section in the footer of the website.Back to top
Information We Share
We do not disclose personal data collected in the context of Priceless Cities, except as described here.
We may share your personal data with our headquarters and affiliates, including MasterCard International and MasterCard Europe. We may also share your personal data provided with service providers we have retained to perform services on our behalf and in relation to the purposes described in this Privacy Notice. Examples include our operating platform provider, platform hosting, and customer service providers. When we use third party service providers, we take all necessary steps to ensure a high level of data protection. We require them to only process the data in accordance with our instructions and to guarantee the security of the data. These service providers are not authorized by us to use or disclose the information, except as necessary to perform services on our behalf or to comply with legal requirements.
We may also share your personal data with Affinion, our commercial partner in charge of offer redemption in the context of Priceless Cities. Affinion will be processing personal data for its own purposes under the terms of the agreement MasterCard has with Affinion in the context of Priceless Cities. We invite you to consult the Affinion Privacy Notice for more information on its privacy practices.
In addition, we may disclose personal data about you (i) if we are required to do so by law or pursuant to legal process, (ii) in response to a request from a court, law enforcement authorities or government officials, or (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual criminal activity.
We reserve the right to transfer any data we have about you in the event we sell or transfer all or a portion of our business or assets. Should such a sale or transfer occur, we will endeavour to use reasonable efforts to seek that the transferee uses the personal data you have provided through Priceless Cities in a manner consistent with this Privacy Notice.Back to top
We may transfer personal information to countries other than the country in which the data was originally collected. These countries may not have the same data protection laws as the country in which you initially provided the information. When we transfer your personal information to other countries, we will protect that information as described in this Privacy Notice.
MasterCard is a global business. To offer our services, we may need to transfer your personal information among several countries, including the United States, where we are headquartered. We comply with applicable legal requirements providing adequate safeguards for the transfer of personal information to countries outside of the European Economic Area or Switzerland.Back to top
Links To Other Websites
On the Site, we provide links to other websites for your convenience. In particular, Priceless Cities offers you the possibility to share, link to or mention on social media outlets, such as Facebook or Twitter, anything you may find of interest. These sites operate independently from the Program and are not under our control. These sites may have their own privacy policies in place, which we strongly suggest you review when you visit them. We are not responsible for the content of these sites, any products or services that may be offered through these sites, the data processing activities that are conducted via those sites, or any other use of these sites.Back to top
MasterCard only retains personal data for as long as needed to fulfil the purposes for which they were collected, unless otherwise provided by law.Back to top
We maintain appropriate administrative, technical and physical safeguards to protect personal data against accidental or unlawful destruction, accidental loss, unauthorized alteration, unauthorized disclosure or access, misuse, and any other unlawful form of processing of the personal data in our possession.
When you provide personal data online, we use the industry standard for encryption on the Internet – Secure Socket Layer (SSL) technology – to help protect the information that you provide. This Internet encryption standard scrambles data as it travels from your device to our server. You will know that you are in a secure area of the Site when a lock icon appears on your screen that the “http” prefix prefixes of our URL address changes to “https.” The “s” represents “secure”. We also use digital certificates to ensure that you are connected to the authentic Site.Back to top
Update To This Privacy Notice
We may change or update portions of this Privacy Notice at any time and without prior notice to you. However, in case of substantial changes to the Privacy Notice, we will post a notice on the homepage and the changes will come into effect 30 days after their posting. If within 14 days from any of the changes you do not refuse their acceptance in writing, this shall mean that you have consented to the Privacy Notice as changed. Please review this Privacy Notice from time to time so that you are aware of any changes or updates. We will indicate above the effective date of the Privacy Notice and its current version.
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How To Contact Us
The entity responsible for the collection and use of your personal data in the context of the Priceless Cities available at www.priceless.com/stockholm is MasterCard Sweden.
If you would like to (i) obtain more information on how we process your personal data or to access your personal data; (ii) rectify, block or delete any personal data relating to you; (iii) withdraw your consent given for certain types of data processing; (iv) remove your e-mail address from our mailing lists; or (v) if you have any questions, comments or concerns about our privacy practices, please contact us by emailing us at firstname.lastname@example.org or by addressing your mail to:
Sveavägen 9, 4th Floor
Sweden SE-111 57
For all other enquiries about your MasterCard card and your purchase, you must contact your Issuing Bank or the Participating Merchant. More information about how to contact them can be found on their respective websites.Back to top