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Purpose of this Notice
MasterCard International Incorporated (doing business as MasterCard Worldwide) and its affiliates (collectively, "MasterCard") respect your privacy. In operating Priceless Cities (the Program), use is made of, and MasterCard invites you upon registration to expressly consent to, automated information collection means consisting for MasterCard in placing, or accessing, information on your device. Not consenting to these technologies may prevent you from benefiting from the best performances of the Program. This Notice provides you with information about these technologies, their purpose, and whether and how you may subsequently opt-out of their being used on your device.Back to Top
Technologies used on Priceless Cities
Cookies and web beacons are used on this Program. A cookie is a text file containing small amounts of information which is downloaded on your device’s memory – and can subsequently be accessed by – our web servers. A web beacon is an object embedded in and downloaded together with a webpage which accordingly provides information as to the viewing of that webpage.
We list those below:
Strictly necessary cookies
Session cookies are used that are essential to enable you to securely access this Program, its secure areas and functionalities.
The following information is placed in/collected through these cookies: single sign on data and session ID (to remember your credentials in the course of your session); server affinity and authentication data (to establish and maintain the communication with the most appropriate servers). These session cookies are deleted when you log out of the Program or when you close your web browser.
You may not opt-out of having these strictly necessary cookies placed and accessed on your device while using the Program, as these cookies are indispensable for the Program to operate.
Facebook and/or Twitter session cookies are used to enable, upon your activating this/these functionality(ies), the link with your Facebook and/or Twitter in order to allow posting and/or tweeting from the Program on your Facebook Wall and/or Twitter timeline.
You may opt-out of having these session cookies placed and accessed on your device by disabling this/these functionality(ies) in the Program preferences menu.
Performance and Profiling cookies and web beacons
Third party (Omniture) session and persistent cookies, as well as web beacons, are used for web analytics purposes, i.e. to manage and improve the performance and design of the Program.
They are also used to understand your use of Priceless Cities (e.g. offers you have viewed searched for, etc.) and to present you with relevant offers, including on the basis of your location.
The following information is placed in/collected through these cookies and web beacons: unique identification assigned to your device; IP address; device and browser type; operating system; referring URLs; time and date page was visited; information on actions taken in the course of using the Program; location data (i.e., IP address or GPS data) if you have opted-in for location data to be collected.
Because they allow the Priceless Cities Program to understand how you personally use the Program, these cookies are necessary in order to provide you with an optimal, personalized experience of Priceless Cities, and you may not opt-out of having these cookies and web beacons placed and accessed on your device while using the Program.Back to Top