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Embark on a virtual journey into the world of coffee

Listen in as a Lavazza Coffelier reveals all the secrets of a great espresso

The Experience

Discover the characteristics that combine to bring you the unique flavour of a real Italian Espresso coffee. An expert Coffelier from Factory 1895 by Lavazza will take you along the journey that coffee beans take from harvest to roasting, going through a virtual tasting of the most precious blends, to discover the secrets of the perfect coffee. Exclusively for Mastercard cardholders.

What's priceless

Discovering all the secrets of coffee, from harvest to roasting, on a virtual journey with an esteemed Coffelier.



  • Explore coffee's production phases, as well as the roasting techniques that make it an excellent product
  • Listen to the advice of an expert Coffelier on how to best enjoy an espresso without leaving your home


  • This experience is exclusive to Mastercard cardholders
  • The experience is free of charge
  • The video is in Italian with English subtitles and includes a 5 min (approx.) video
  • Please click on "Book here" to view the video on YouTube
  • The video will be available on Mastercard's YouTube channel
  • By participating, you agree to all our Terms of Use
  • By clicking "Book here", you agree to all our Terms of Use

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