FOR IMMEDIATE RELEASE:

Traina Interactive Corporation’s priceless™ Honored by Goldman Sachs for Entrepreneurship
Founder, Trevor Traina, among 100 Most Intriguing Entrepreneurs at 2013 Builders + Innovators Summit

SAN FRANCISCO (October 30, 2013) – Goldman Sachs (NYSE:GS) is recognizing priceless™’s Founder, Trevor Traina, as one of the 100 Most Intriguing Entrepreneurs of 2013 at its Builders + Innovators Summit in Marana, Arizona.

Goldman Sachs selected Traina as one of 100 entrepreneurs from multiple industries to be honored at the three-day event. Traina has founded or co-founded five successful technology companies. Four of them were in the online ecommerce space and one in enterprise software. He is Founder and CEO of Traina Interactive, a venture funded startup which operates priceless.com. Traina Interactive is committed to building charitable platforms that connect consumers to the World’s top talents for commerce and experiences. Most recently, he was Co-Founder and Chairman of DriverSide, a venture-funded startup in the online automotive category. DriverSide was sold to Advance Auto Parts (AAP) in August of 2011.

Priceless strives to delight and inspire while doing good. Priceless is a charitable platform that provides connection at every price point for every level of interest, including exclusive and bespoke experiences for members interested the areas of food, wine and spirits, sports, entertainment, and travel.

Priceless luminary experiences range from chance-of-a-lifetime experiences with the world’s greatest athletes; private dinners prepared by Michelin-starred chefs; Napa Valley helicopter tasting tours led by legendary winemakers; and luminary attendance at an priceless™ member’s corporate or charity event; to signed, personalized memorabilia; exclusive entertainment experiences; and rare travels to remarkable destinations. Priceless “dream experiences” also can be customized at the member’s request -- making the impossible possible. For every item or experience sold, at least 10 percent of an experience fee will be donated to the luminary’s 501(c)3 charity of choice. In addition to the luminary experiences available to members, priceless™ offers one-of-a-kind gifts for purchase by the general public.

"I am thrilled to be honored by such a prestigious company such as Goldman Sachs for Entrepreneurship with my newest venture, priceless™," said Traina. "I am extremely proud of the group of individuals who have come together to help priceless™ become what it is today, and where it is going. We are growing at a rapid pace, and to be able provide wonderment and make people’s dreams come true with this charitable platform, is incredibly rewarding.”

"We are honored to recognize Trevor Traina as one of the most intriguing entrepreneurs of 2013," said David Solomon, co-head of investment banking at Goldman Sachs. "This is the second year for the summit and our goal remains the same. We pair seasoned and emerging entrepreneurs -- the builders and innovators -- from a diverse set of industries to discuss how to make vital, enduring companies that reshape industries and boost the world's economies through innovation."

For more than 140 years, Goldman Sachs has been advising and financing entrepreneurs as they launch and grow their businesses. In addition to honoring 100 entrepreneurs, the summit consists of general sessions and clinics led by Goldman Sachs experts, seasoned entrepreneurs, academics and business leaders as well as resident scholars.

About priceless™

Founded by noted serial entrepreneur Trevor Traina, Founder/CEO of San Francisco-based e- commerce startup Traina Interactive Corporation, priceless™ is a premium online charitable platform that offers exclusive experiences to members passionate about food, wine and spirits, sports, entertainment, travel – and the A-list luminaries who stand at the forefront of each passion. Priceless offers dream experiences at every price point, with a trusted charity benefitting from every purchase.

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Media Contacts: Danielle Cohen, Colleen Gallagher, Erica Bureau or Natalie Cairo at Glodow Nead, (415) 394-6500