Celebrate your true self during Pride month with a virtual visit to Acceptance Street
To celebrate PRIDE, we created a remarkable augmented reality (AR) lens of Acceptance Street in NYC's West Village, at the center of where the gay rights movement started after the Stonewall Riots of 1969. Plus, Mastercard is offering a variety of engaging experiences for PRIDE that support LGBTQIA+ communities with donations to GLAAD. Here's how you can get involved.
With Pride Month parades and events set to be virtual or done on a much smaller scale this year, there needed to be more innovative ways to engage the LGBTQIA+ communities around the globe. Enter Snapchat, maker of remarkable filters and lenses that allow people to tap into augmented reality (AR) like never before, with the perfect solution. Throughout the US, Snapchat users will be able to virtually visit the landmark of Acceptance Street by way of an AR lens on the app, allowing people to transport themselves to the NYC intersection that is viewed by many as the birthplace of the gay rights movement.
Located at the corner of Christopher Street and Gay Street, Acceptance Street is at the center of where the Stonewall Riots of 1969 took place. Mastercard partnered with the NYC Human Rights Commission in 2019 on the historic project to honor the 50th anniversary of that catalytic event. With a new rainbow of street signs that shout out the different LGBTQIA+ groups below the iconic brown Gay Street sign, including Lesbian Street, Bisexual Street, Trans Street, Queer Street, Intersex Street, Asexual Street, Nonbinary Street, Pansexual Street, Two Spirit Street, and + Street, Acceptance Street designates the intersection even more as the official "Main Street" for gay rights.
On top of creating this beautiful message to raise LGBTQIA+ awareness and uplift the community's spirits, Mastercard is also supporting the community in a variety of other ways. Transgender and nonbinary cardholders are allowed to use their True Names on their credit, debit, and prepaid Mastercards, as opposed to their given names that may not reflect their true identity. Plus, Mastercard is hosting a donation platform for the charity GLAAD and offering unique experiences to cardholders that also support GLAAD. Check out the following:
Join Pérez Art Museum Miami curator Jen Inacio for a virtual look at the new MY BODY, MY RULES exhibition, created by artists from the LGBTQIA+ community. Then, take an online painting class inspired by the exhibition with museum educator Thom Wheeler Castillo. You can purchase an optional paint-at-home kit in advance (with 100% of the proceeds going to GLAAD) or get your own materials with a provided supplies list.
Have one of Broadway's rising stars, Christine Dwyer (she/her) or Max Crumm (they/them), send you or a loved one a personalized video message. Whether it's to celebrate a birthday, congratulate someone on coming out, or just to offer words of support and encouragement, you can surprise someone special with a custom clip that will elicit joy forever—and 100% of the sales go to support GLAAD.