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Be enchanted by the colours of Emilio Pucci

Discover Palazzo Pucci and an authentic fashion tale with unpublished video-stories


The Experience

Relive some of the most beautiful moments from one of Italy's greatest fashion tales via video. Discover how Emilio Pucci transformed colours into glamour in the fashion world and promoted female emancipation through the introduction of revolutionary garments in the world of women's fashion. Plus, you'll enter the wonders of Palazzo Pucci in Florence and its private archive with storyteller Laudomia Pucci. Retrace the steps that led the Master of colour and prints, Emilio Pucci, to conquer success from Capri to America. Exclusively for Mastercard cardholders.



What's priceless


Gaining exclusive access to Palazzo Pucci from home and hear about authentic tales from an exceptional storyteller.



The highlights


  • Watch a series of unpublished video-stories by Laudomia Pucci
  • Access the wonderful Palazzo Pucci via private archives
  • Learn more about how Emilio Pucci transformed the fashion industry





After graduating at Luiss University Rome with a B.A. in Economics and Politics, Laudomia Pucci worked from 1985 to 1987 with her father as first assistant, and then continued her career from for Hubert de Givenchy in Paris as PM for RTW and ACCESSORIES. Between 1989 and 2000, she was Chief Executive Officer of Emilio Pucci and in 2000, Laudomia negotiated the agreement with LVMH, becoming Deputy Chairman and Image Director of Emilio Pucci. In 2010 she was honoured with the degree of "Chevalier des Arts et des Lettres" by The Frech Culture Minister, Frédéric Mitterand. In 2017 when the Headquarters of Pucci moved to Milano, Laudomia reorganized the premises of Palazzo Pucci and the archives, also opening a private museum and Talent Centre for schools in Granaiolo, the family country estate in Tuscany. She also transformed Palazzo Pucci into a Heritage Hub as an incubator for the archives for future generations.


  • Experience is exclusive to Mastercard cardholders. To watch the videos on Mastercard Italy's YouTube click "Book here."
  • The experience is free of charge and includes three video stories by Laudomia Pucci inside the wonderful Palazzo Pucci and its precious archive.
  • Experience is available until 31 December 2021.
  • The duration of each video is about 3-4 minutes. The videos are in Italian, with English subtitles.
  • Any non-personal use of the videos, and/or the sharing or publication on any medium and/or the sending in any form, including transmission to a personal address (e.g. by e-mail) by electronic means, is strictly forbidden. In any case, any use, distribution, modification and/or resale of the videos for direct and/or indirect commercial and/or promotional purposes is prohibited.
  • By clicking "Book here", you agree to all our Terms of Use

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