No Text or Purchase Necessary to Enter/Win.
PIN-Based & International Transactions Ineligible.
Texting or Purchasing Will Not Increase Odds of Winning.

All entries (via a MasterCard® card, online, text (“txt”) message, or mail) have an equal chance of winning. MasterCard use includes purchases initiated by MasterCard cards & MasterCard products/devices (i.e. PayPass) directly linked to MasterCard customer financial institution (“FI”) accounts.

Eligibility: Open to legal residents of 50 US or DC, 18 or older as of 7/1/08, except employees & their immediate families (spouses, parents, children, & siblings & their respective spouses) & those living in same household of each of MasterCard International Incorporated (“Sponsor”), MasterCard FIs, Jon Bon Jovi, Kenny Chesney, & Eric Clapton (collectively, “Participating Artists”), Project Support Team, Inc. (“P/S/T”), & each of their respective parent companies, affiliates, distributors, subsidiaries, & advertising/promotion agencies (collectively, “Released Parties”, including but not limited to, Participating Artists). Subject to applicable federal, state, & local laws & regulations. Void where prohibited.

To Enter: Begins 7/1/08, 12:00:01AM Central Time (“CT”) & ends 8/31/08, 11:59:59PM CT (“Promo Period”).

1) Online: Visit www.priceless.com & fully complete/submit entry form during Promo Period per instructions to receive (1) entry. Limit (1) online entry per person, despite number of email addresses used, during each Promo Period day (day is the 24-hour period beginning 12:00:01AM CT & ending 11:59:59PM CT). Additional (“add’l”) online entries received (“rec’d”) from any person or email address thereafter will be void. Entry awarded to person named on applicable entry form (regardless of authorized account holder of email from which entry was submitted). Use of automated entry devices prohibited.

2) Standard txt Message During Promo Period: Using a txt messaging capable device from a participating carrier, txt Keyword featured in promotional materials or txt MUSIC (“Keyword”) to MCROCK (“Short Code”). After sending txt messaged Keyword to Short Code, receive txt message reply confirming entry. Sweepstakes txt message alerts from Sponsor may be sent after entry. Opt-out from receiving alerts any time by responding “end”, “stop”, “unsubscribe”, “cancel” or “quit” to any alerts. Standard txt messaging rates apply. Wireless service providers (“provider”) may charge for each standard txt message sent & rec’d. Call provider for pricing & service plan before entry. Limit (1) txt Message entry per person, despite number of wireless phone numbers used, during each Promo Period day as defined above. Add’l txt entries rec’d from any person or wireless phone number thereafter will be void. Entry awarded to authorized account holder assigned to the wireless phone number used to enter. Proof of being the authorized account holder may be required by Sponsor.

3) MasterCard Automatic Entry Via Purchase During Promo Period:

a)	Receive (1) entry per US based MasterCard purchase;
b)	Receive (1) add’l entry per US based PayPass tap purchase. For PayPass enabled merchants, visit www.mastercard.com/paypassmerchants.

MasterCard purchase-based entries unlimited during Promo Period. If a winner is from purchase, prize will be awarded to primary account holder (per FI’s records) named on account accessed for entry & if a corporate card is selected, prize will be awarded to person named on card used for entry (per FI’s records). Account adjustment transactions/returns, PIN-based & international transactions, late payment fees, over-limit or over-draft fees, return check fees, check re-order fees, cash advances, annual fees, balance transfers &/or other fees assessed on account ineligible. Entries via unauthorized, lost, stolen, or fraudulent MasterCard cards are void. Only purchases via MasterCard cards in good standing (at entry & winner selection) & issued by US based FIs to identifiable users & that are processed/submitted via Sponsor’s US processing system during Promo Period eligible.

4) Mail: Enter without txt or purchase & receive (2) entries. Hand print name, complete mailing address, phone, age, & “MasterCard Roots of Rock Sweepstakes” on a 3”x 5” paper & mail in a sealed, stamped & hand printed #10 envelope to: Roots of Rock, P.O. Box 14079, Bridgeport, CT 06673-4079. Mail entry unlimited, but each entry must be mailed separately & rec’d by 9/8/08. Photocopied, computer generated facsimiles, mechanically reproduced, & mass entries void. Entry via purchase, online, txt message, &/or mail-in is consent to participate & for Sponsor to obtain, use, & transfer your name, address & other details for administration purposes. Released Parties are not responsible for lost, incomplete, illegible, late, misdirected, stolen, postage-due, or mutilated entries, mail, txt messages, or email messages; garbled, lost, misrouted or scrambled transmissions; any error, omission, interruption, defect or delay in transmission or communication, 3rd party transaction classification, transaction, entry or txt message processing, or communication; technical or mechanical malfunctions; failures or malfunctions of phones (including cell phones/handsets), phone lines, cell towers, phone systems, wireless service, or other communication malfunctions; interrupted or unavailable network, server or other connections; online traffic congestion or any technical problem, including any injury/damage to any cell phone/handset &/or computer, related to/resulting from participation; errors in Rules, promotional ads or other materials; human processing error; failures of electronic equipment, computer hardware or software, cell phone related, or otherwise; or inaccurate entry information, whether caused by equipment, Sweepstakes programming, human error, or otherwise. Sponsor can void entries of entrants who attempt to tamper with or impair Sweepstakes administration, security, fairness, or proper play.

(5) Roots of Rock Prizes: A total of (5) prizes will be awarded, each including winner’s choice of (1) trip Option for winner & up to (3) guests with total trip expenses not to exceed $15,000. Each 5-day/4-night trip includes round-trip coach air transportation from major US airport nearest winner's residence, (2) standard double occupancy hotel accommodations, ground transportation to/from airport, applicable hotel & select activities determined by Sponsor, a meet-&-greet with applicable artist, a guided tour of concert venue & host city, (4) tickets to selected concert, & $4,000 spending money which may be used to help offset taxes. (Opt 1): Kenny Chesney in Tennessee; (Opt 2): Jon Bon Jovi in New Jersey; or (Opt 3): Eric Clapton in London, England (Maximum Approximate Retail Value “ARV” of each Option=$15,000). Actual prize value will vary per trip selected & final travel itinerary. Sponsor can provide ground transportation in lieu of air transportation. Trip must be taken on dates specified by Sponsor for completion no later than 6/30/09. If any prize activity(s) is canceled/postponed, without limitation, artist meet-&-greet, balance of prize will be awarded in full satisfaction of prize award. Exact nature & duration of artists’ participation at Sponsor’s discretion. Travel & hotel accommodation restrictions apply. Minor guest(s) (if any) must be accompanied by a parent or legal guardian, & each winner & their guests must: 1) Travel on same itinerary; 2) Have valid passports/visas (if required) & all other required documentation prior to departure & are responsible for obtaining such travel documents; 3) Comply with all venue rules & regulations; 4) Present valid government issued photo ID for concert admission & 5) If requested, wear apparel directed by Sponsor at concert. Concert tickets subject to terms & conditions set forth therein. Winner & guests may not wear, or otherwise display, the corporate or commercial ID of any 3rd party at concert without Sponsor’s approval. No food, drink, coats, cameras, camera phones or recording devices allowed in applicable venue & venue reserves right to hold & remove any camera or recording device for return after concert. Prize details not set forth herein at Sponsor’s sole discretion. Total Maximum ARV of all prizes=$75,000. Federal, state, & local taxes & all other expenses not specified herein are winners’ sole responsibility.

Winner Selection: The (5) winners will be selected in a random drawing on or about 10/6/08 from all eligible entries rec’d by P/S/T, an independent judging organization whose decisions are final & binding in all Sweepstakes matters. Winners will be notified by P/S/T by cell phone, phone &/or mail. If prize award conflicts with corporate policy or is not feasible after Sponsor's good faith effort to receive contact details from applicable FI or provider, prize will be forfeited & an alternate winner may be selected. Odds of winning will depend on the number of eligible entries rec’d. Limit (1) prize per person, family, or household.

Miscellaneous: No transfer, assignment, cash redemption, or prize substitution (or portion thereof) except by Sponsor due to prize unavailability, & then for a prize (or applicable portion thereof) of equal or greater value. Winners must execute & return a notarized Affidavit of Eligibility, Liability Release & (where legal) Publicity Release within (3) days of issuance of notification. Guests (if a minor, their respective parent/legal guardian) must sign & return a notarized Liability Release & (where legal) Publicity Release prior to travel document issuance. Non-compliance with the foregoing may result in disqualification & awarding of prize to an alternate winner. If any prize notification letter is returned as undeliverable or if P/S/T is unable to contact potential winner after good faith efforts, winner will be disqualified & an alternate winner may be selected. By participating, entrants agree to be bound by these Rules & agree that: 1) Released Parties & their designees & assigns have the right & permission to use (unless prohibited by law) their name, voice, city/state of residence, biographical information, photo, &/or likeness for advertising &/or trade &/or any other purpose in any media or format, online or offline, now or hereafter known without further compensation, permission, or notification; & 2) Released Parties & their designees & assigns & all of their respective officers, directors, employees, shareholders, representatives & agents shall have no liability & will be held harmless for any liability, loss, injury or death to entrant or any other person, including damage to personal or real property, due in whole or in part, directly or indirectly, by reason of prize acceptance, possession, or use or misuse (including any travel/related prize activity) or Sweepstakes participation. Sponsor can disqualify any entry & modify, terminate or suspend this Sweepstakes if virus, bugs, non-authorized human intervention, action of entrants, or other causes beyond Sponsor’s reasonable control corrupt or impair Sweepstakes administration, security, fairness or proper play &, in such an event, select winners from those eligible, non-suspect entries rec’d prior to modification, termination or suspension.

Winners List: For winners’ names, send a self-addressed, stamped envelope to be rec’d by 11/7/08 to: Roots of Rock Winners, P.O. Box 13106, Bridgeport, CT 06673-3106.

©2008 MasterCard. All Rights Reserved.
Sponsor: MasterCard International Incorporated, 2000 Purchase Street, Purchase, NY 10577
Promoter: Project Support Team, Inc., 6 Berkshire Blvd., Bethel, CT 06801/www.ProjectSupportTeam.com